START.inboxtom.com
You Know Something Valuable.
Let's Get It Online.
You've spent years learning something. Through your career, your hobbies, or something you're passionate about.
Maybe you've thought about turning that knowledge into a newsletter, course, coaching business, membership, or another online business.
You know what you want to share. You don't need to become an expert in domains, websites, email, and online tools to share it online.
Get the free No-Tech-Headache Online Business Checklist
12 things to set up before you launch.
What you need, what you don't, and the order to do it in.
No hype. No "10K months." Just practical advice from someone who's spent 25 years working with technology.
A few of the things you'll learn about
01
Your online home
How to establish a simple place for people to find you.
02
Professional email
How to look legitimate without making technology complicated.
03
Your email list
How to start building an audience you can actually reach.
04
Your welcome emails
What to send someone after they raise their hand.
05
The tools you actually need
How to avoid buying a pile of software you don't understand or need.
06
Basic security
The few things worth getting right from the beginning.
Hi, I'm Tom.
I've spent the past 25 years working with technology. Helping people and businesses choose the right tools, solve problems, and make technology work for people who don't want to become IT experts.
I'm also 52, and I've spent the last 15+ years learning how online businesses are built. I've watched the tools get easier and more powerful, but I've also seen how quickly the technology can become overwhelming when you're trying to turn something you know into something you can share and sell online.
That's why I created START. You already have the knowledge. I'm here to help you make the technology work.
You bring the expertise. I'll help with the technology.
You don't need to become a web designer, email marketer, or technology expert to build something online.
You already know something valuable.
I'll help you understand the technology, make good decisions, and build it with confidence.
That's what START is about.
